10. Today’s youth has been labelled the internet generation (Livingstone and Bober 2005), or varieties thereof. For instance, on a marketing weblog (youngmarketing.web-log.nl/youngmarketing/2006/07/generatie_etike.html) we can find today’s youth termed ‘cut & paste generation’ (i.e. the first generation that combines styles to express their identities), the ‘thumb generation’ (i.e. the first generation to have the thumb as is the strongest finger due to all the text messaging), and the ‘my media generation’ (i.e. the first, global generation that can customise (‘personalise’) their world).